TOO GOOD TO GO

A self-initiated project to create a video focusing on Too Good To Go’s Surprise Bag offering aimed to encourage businesses to sign up. I leaned into the bold typography and vibrant food photography while keeping the key points simple and clear. The illustrations add a sense of friendliness and trustworthiness that is key to Too Good To Go’s brand ethos.

Initial Storyboards
I explored the flow of the copy and illustrations in Figma and then moved to AfterEffects to animate and work through transitions. After moving to AfterEffects, I ended up adjusting some of the hiearchy and added a few additional frames to create a better rhythm.

Final video

Excuse the pixelated logo and brand assets as I scrappily pulled brand assets
from the internet since this was a spec project :)

GOLDEN CORRAL

Social & Email Assets utilizing stock imagery and existing photoshoot assets

Portillo’s

Stadium Ads, Digital Menu Boards & Social