As a contractor for Portillo’s, I collaborate with the in-house team to build on the existing brand and create seasonal merchandising.
-Seasonal Campaigns
-Illustration
-Social
-Email & Digital Ads
-Field Marketing
Hot Dog Summer
In collaboration with the team, I created the concept for the summer campaign to used across multiple channels including a cohesive set of merch to sell in-stores as well as a digital presence through emails, social and ads. The final key visual included a custom illustration of the classic Chicago dog and leans into the iconic summer visuals like a checkered blanket and sunny Chicago blue sky.
Perks Engagement Email Series
In collaboration with the digital marketing team, I created a series of emails targeted to the Portillo’s Perks program members to encourage engagement over the summer.
Spice Up Your Fall
I explored concepts for the seasonal launch of Spice Cake, Spice Cake Shake and Spicy Chicken Sandwich. Below is the finalized concept with art direction from the Portillo’s in-house team.
I collaborate with the in-house team to create unique illustrations for company conferences, new restaurant launches and celebrating huge milestones.
Swag
Big Burger Bundle
The final lock up created for the Portillo’s team to utilize for the campaign across the website and emails.
Vintage Holiday
I used existing brand elements and illustrations and illustrated a holiday scene around them leaning into inspiration from vintage holiday cards
Social
The in-house team concepted a campaign around holiday surprises. The static creative assets were handed over to me to create animated social posts and ads.