Main Listing Photo A/B Tests

Our goal was to test messaging for each product to better understand what resonated with customers and aided in their purchase decision. To minimize variables, I utilized a hangtag on the bottle as a holder for the messaging.

The final test utilizing “Enzymes eat away stains & odors” resonated with customers and had statistical significance.
PPC data showed spend per week has increased per week, while ACOS has remained flat which is a good sign and appeared to be driven by a spike in CTR caused by the MLP A/B test. Because of the significance of the test, the team plans to roll out the language throughout the customer funnel to maintain traction and aid the consumer shopping experience.

Updated DSP Ad set created based on winning messaging

Angry Orange

Messaging A/B Test